Promotions
Operations/Promotions
Promotions can be an effective way to attract new customers, retain existing customers, increase sales, and improve customer loyalty. Here are some reasons why you should use retail promotions:
- Increase Sales: Promotions such as discounts, coupons, buy-one-get-one offers, and free gifts can encourage customers to make a purchase they might not have made otherwise. This can increase your sales and revenue.
- Attract New Customers: Promotions can be a great way to attract new customers who might not have heard of your business before. Offering a discount or a special offer can entice them to give your business a try.
- Retain Existing Customers: Regular promotions can help you retain your existing customers by rewarding their loyalty and keeping them engaged with your brand.
- Clear Inventory: If you have excess inventory, a promotion can be a good way to clear it out and make room for new products.
- Competitive Advantage: Retail promotions can give you a competitive advantage over your competitors. If your customers perceive your promotions as more valuable than your competitors', they are more likely to shop with you.
Overall, promotions can be an effective tool to drive sales, increase customer loyalty, and stay competitive in the marketplace.
It is possible to maintain promotions both at store level (Local promo) and Head Office Level (Head Office promo).
Promos may be used for the following:
1) No price difference or giveaways - just used to group and track certain items in an event (ie. for a catalogue sent out to customers)
2) To print off a voucher when an item is sold (ie buy 1 and get $5 off your next purchase)
3) To apply a preset discount when an item is sold (ie $2 off)
4) To give bonus products when a certain Qty is sold (ie buy 3 get 1 free or buy 4 get a 5th for half price)
Promos are fully automatic and will turn themselves on and off according to the date range specified.
You may create a Promotion years in advance if required.